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4 Ways To Make Your Small Business More Innovative

How do you stay innovative? What inspires you to think of fresh concepts? How can innovation help your company stand out from the competition? You might have heard that innovation is the key to success. And you probably also know that innovation requires creativity and imagination. But where do you even start? 

These concerns are legitimate, and it can be difficult for new businesses to be innovative. However, you need not worry. You can develop an innovative business using these four suggestions from Ganna Freiberg.

1. Create a Culture of Innovation

Innovation is the ability to create something new or improve existing things. In other words, it’s the ability to take an idea and turn it into reality. However, just like Rome wasn’t built in a day, an innovative business needs time and effort to develop. Therefore, the first step any business owner can take to achieve this goal is to create an environment that inspires and encourages employees to be innovative. 

Your employees should feel comfortable enough to share any ideas they come up with. For example, suppose you shoot down every idea before letting the person explain and work on it. In that case, there is a high chance that they will hesitate before sharing any ideas.

2. Build a Team with a Shared Vision

I am sure you have heard the saying “The more, the merrier” before, which certainly holds in this context. However, anyone can learn how to be innovative through practice and by trying to think differently. But some people do not need to because they have had this trait since birth. 

They constantly think differently, and sometimes they make you wonder, how did they come up with that? We are sure you know at least one person like this; it could be your friend, sibling, colleague or relative. Thus, when it comes to creating an innovative business, it will be of great help if you can have innovative people

However, this will not be easy, but it will be fine if you can find people who share this vision of being innovative with you. Now, they need an environment that encourages them to be creative, and we are sure you already plan to do that after reading the first tip.

3. Find Opportunities To Grow

Now that you have an innovative team working in an environment that lets them relax and be creative, you can move on to the next step: finding opportunities to grow. There is no one approach you can take to do this. The more ideas your team comes up with to market your brand online and offline, the better. An example of this would be giving out offers or free demos of your services. You can show your clients what makes you different and why they should hire you for good. 

Don’t forget that the primary motive behind being innovative in your business actions is finding a way that attracts customers and efficiently uses resources. You will grow much faster than your competitors if you can achieve these two things.

4. Be Creative and Think Outside the Box

The last piece of advice that Ganna Freiberg has for you today is not to do only these three things and stop. These tips are just for you to get started, don’t let them confine you. To be innovative, you will have to think outside the box. Every workplace is unique in some way, and focusing on what others are doing will not help much in the long run. For example, if you want to learn from your competitors, what they are doing right and what they are doing wrong, You can take inspiration from them and devise ways to evolve that idea. Below, we have mentioned some tips for you to be more creative:

  • Don’t measure everything.
  • Learn to take risks. 
  • Start small. 
  • Celebrate positive results.


In conclusion, innovation isn’t just about coming up with new ideas; it’s also about making those ideas happen. To achieve this, you need to create a culture where everyone feels comfortable sharing their ideas. Then you need to find growth opportunities.

When starting a new project, you don’t have to reinvent the wheel. Instead, look at other businesses and see what they’re doing. Then, adapt their methods to suit your situation. This way, you can stay ahead of the game. In the end, we hope you found these four tips from Ganna Freiberg helpful and hope you accomplish your future goals.

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