Let’s take a closer look at how to create a logo that engages customers, is memorable, unique, and stands out for all the right reasons.
Think about your customer base
The customer base you consider is the one you want to sell your goods or services to. For example, if you sell countertop dishwashers, you want to target customers who are looking to buy a new dishwasher or have already bought one from you.
The customer base is the key to whether your company logo will be successful or not. So, the more you know about current and potential clients, the better you can visualize how to create the perfect branding logo.
Look at your competitors’ logos
Check out the competitors’ logos. What seems to work well for them, and what do their customers seem to identify with? Is there anything to avoid or something missing from any of these logos? What’s your first reaction when you look at her?
You want to stand out from the competition. Assuming they use all symbols – you might want to use a character instead. If they seem to use all shades of red or blue, consider monochrome for your logo.
Analyze your product
A good logo will convey your brand’s personality, so it goes without saying that the better you know your brand, the better logo ideas you can come up with. Ask yourself the following questions about your brand identity:
• What product or service do you offer?
• What are the benefits and features of your product?
• What values and beliefs are most important to your organization?
• What problems does your brand solve?
• What is your company better at than your competitors?
If you can answer the questions above, you’ll have a better chance of creating a brand logo that can complete and complement the image.
Choose which psychographics and demographics to target
It’s important to know what psychographics and demographics you, the business owner, are targeting in order to design a logo that customers will relate to. That means you need to know the lifestyle and values of these customers.
Psychographics is about “what” and “why” differences, allowing you to segment a pool of likes based on attributes like interests, priorities, values, and hobbies.
Demographics have more to do with age, marital status, gender, income, geographic location, and so on.
Take a look at the visual identity
Visual identity is how a brand uses images and graphic information to differentiate it from similar brands. Visual identity is what a customer can physically see, and of course, a logo is a visual representation of your brand as well as a graphic symbol of your business and its identity.
The best logo for your brand conveys what the company does and also consists of memorable images that customers will not soon forget.
Consider your logo design
Now you should be ready to create a winning brand logo. Let’s say you focus on stay-at-home moms ages 25-35 who make a $120,000 household income within five miles of your business.
Her research shows that these women value caring for their children and are financially able to afford more than the bare necessities. You can use this information to refine your logo.
There could be easy ways to design a logo that these moms can relate to based on their desires and challenges. For example, stock a line of organic children’s products or offer valet parking so she can get in and out quickly, even with young children.
Now you know what type of logo your brand needs, as well as some great tips and tricks to ensure your logo is the perfect representation of your business. It’s time to get started. A unique logo design family can showcase your brand identity for years to come.
