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Mobile Application Development

What is mobile development?

Mobile application development is a collection of processes and techniques to create lightweight wireless computer system software. Like the creation of web applications, the development of mobile applications has its roots in conventional software development.

An important difference, however, is that mobile applications are most explicitly written to take advantage of the unique capabilities of a particular mobile device. Despite all the peculiarities of developing mobile applications, we must not forget one important factor – security.

Why Create A Mobile Application?

In recent years, mobile application development has become a booming industry.

It is estimated that 2.3 million mobile app developers are dedicated to keeping up with industry demand.

Apple says 1.25 million apps were added to the Apple app store in 2013. These apps were downloaded 50 billion times, and developers were paid $5 billion.

With numbers like these, it’s easy to see that making mobile apps is a key part of running a successful business.

More and more people are accessing the internet on their smartphones.

With the increasing number of people accessing the internet through smartphones and tablets, mobile application development services has the unique ability to reach many potential consumers. According to the research Internet Project, an estimated 67% of smartphone owners in the United States use them daily to access the internet. Recent studies also suggest that by 2017, the number of app downloads will have reached 200 billion, and the resulting mobile app revenue will have increased to $63.5 billion. The reason for these exceptional figures lies in the continued sales of smartphones and tablets.

Smartphone and tablet sales have increased, and the amount of installed. As a result, mobile apps have also grown a lot. According to the Pew Research Internet Project, about 50 of all smartphone users have installed mobile apps; of this percentage, two-thirds of individuals are regular users of mobile applications. These statistics show that mobile apps offer a unique opportunity to address a new type of customer, constantly connected to the internet and the global business space. A mobile app puts millions of new customers at your fingertips. All you need to do is develop an effective app and reap the rewards of your labor.

The Biggest Benefits of Mobile Apps for Business

Creating and distributing a mobile application has many advantages. Below are some of the key benefits for businesses in various industries.


Mobile apps help build customer loyalty, especially in the retail industry.

Strengthen your brand

Mobile apps offer a unique opportunity to strengthen the brand through a new channel. Through the mobile apps, customers are encouraged to download the brand’s free version, where they can customize their preferences to suit their specific needs.

Increase your visibility

In 2013, over 50 billion mobile app downloads from the Apple store.

Increase your accessibility

People who use smartphones and tablets are always moving around, so they don’t always have time to connect to a mobile website.

Increase the rate of sale

A recent study shows that people who use a company’s mobile app spend more time on the app than the company’s mobile website.

As our society continues to become more mobile-focused, it’s not surprising that mobile apps are at the center of the development push. Creating a mobile app can do a lot to get your business in front of new customers and ensure it will succeed in the future.

How can Mavenup Creatives mobile development help your business?

Higher Visibility

Smartphones have become deeply integrated into our everyday lives. Releasing a mobile application helps companies expand market coverage, increase awareness, and deliver value to discerning customers. In addition, custom mobile application development services help a company create long-term customer relationships no matter where they are located.

New sources of income

A fast and intuitive mobile application encourages users to make purchases, contributing to a larger revenue stream. By targeting thousands of customers worldwide, mobile business applications can maximize a company’s profits. We can help a company find a whole new revenue stream.

Increased customer retention

Daily encounters with a hands-on application build customer trust and brand loyalty. Mobile development services enable companies to implement push notifications, which allows you to further increase interaction with your customers. They also support app-centric loyalty programs, providing meaningful motivation to keep people returning to your apps.


Mavenup Creatives mobile developers use proven agile techniques, design thinking, and customer-centric strategies to produce unique mobile apps that drive brand engagement and create a new sales channel.

Would you like to update an existing app, develop a new app or have your concept revised? We support you with both your front-end and back-end needs. Every application we develop meets the highest security standards, and every application we review is clean of security vulnerabilities.

Click here to read more articles.

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