Seven characteristics of successful medical website

There is no doubt that creating a medical website is one of the most important characteristics of the successful medical website because more than 77% of Internet users search for medical information on websites through various search engines, according to a study conducted by the Pew Research Center.
With the increase in competition on medical websites, it has become possible for your patient to have more than one choice. A good website is your way to be present in this fierce competition between health care providers; This is proven in recent research on Internet users. According to Google studies, 83% of patients visit your website before booking an appointment, while 61% compare you with competitors before booking.
Features of successful medical website design
The importance of websites and the importance of the characteristics of successful medical websites is to ensure an increase in the number of visitors to your clinic after making sure that you provide the most important seven elements of successful medical websites, as well as the characteristics of successful medical websites, to attract the patient to you and build the necessary trust between you and him to increase the chance of you getting bookings for appointments through the website By appearing in electronic search engines, in this article we will discuss the most prominent characteristics of successful medical websites.
Configure the medical website version for mobile phones:
It is one of the first characteristics of successful medical website design. Recent research by Pew Organization indicates that 75% of medical seekers use mobile phones in the search process. Therefore, one of the most important elements of the success of the medical website is to configure it for use via mobile phones by:
- The presence of the basic elements in the navigation bar, which are usually 7-8 elements.
- Avoid multiple choices in one item because it is difficult to deal with them on mobile phones.
- Install the navigation bar while browsing for easy access to the desired service.
- Multiple “Call-to-action” on the page to remind the user of the message to be delivered.
Writing interesting scientific content to meet the needs of the patient:
Content writing is one of the most important characteristics of successful medical websites. With the increasing number of patients searching for different ways of healthcare online, focusing on the patient is the number one concern of all medical websites.
Your website has become the basis for building your relationship with the patient. Therefore, creating medical content that answers the patient’s questions is one of the most important foundations for the site’s success. Furthermore, because of the patients’ continuous desire to obtain medical information from reliable sources, which leads to you building a strong trust link between you and the patient, and thus shows the search sites and increase the number of visitors to your clinic, so we have indicated the importance of writing content, the most prominent characteristics of successful medical websites.
Personalizing the Medical Website:
One of the strongest characteristics of successful medical websites, as well as one of the most important secrets of the success of major websites such as Amazon, for example, is the user’s sense that the site has been designed specifically for him and to meet their desires; This happens by providing different recommendations for each user according to the search words used to find a specific product that he needs and this is known as Recommendations.
This feature can be easily applied to your medical website by using the available data about the patient or used in research or registration to receive a specific medical service and to provide suggestions from your blog to help him in the treatment journey.
For example: if you are a bariatric surgeon, when a patient register for a gastric sleeve operation on your website or uses the BMI calculation page, for example, your website will filter all articles related to gastric sleeve operations for the patient; Thus, he feels as if the site has been specifically designed for him and makes it easier for him to search.
Create a special page to introduce the medical team:
One of the characteristics of the most successful medical websites because what attracts people’s interest is the knowledge of the medical team that communicates with them, in addition to the psychological nature that gives comfort and reassurance to seeing familiar faces. The medical team’s introductory page on the website also helps:
- The possibility of the patient finding the right person to talk to.
- Highlighting the talents of your team and their different experiences with the patient increases his confidence.
- Demonstrate your team’s skill which influences the patient upon selection.
Linking the YouTube video channel to the website:
You should pay attention to one of the most successful characteristics of medical websites. The main problem in the medical marketing agency in the marketing process is the saturation of research sites with articles written on scientific platforms such as WBMED, Healthline, and many other places that provide scientific content in one way or another.
In addition to the presence of many blogs providing health care advice by competitors and medical care institutions spread on search sites, relying on interesting and useful articles equipped with “SEO-optimization” rules alone is no longer enough to lead search sites with keywords.
Connecting your website to your YouTube channel increases your chance of overcoming the digital marketing problem; YouTube is the second largest search engine in the world, while Google has the largest search engine, and with the development of the Google search engine to target keywords in YouTube, your chance to rank in search engines and thus get more visitors to your clinic and website.
Adding patient reviews to your website:
Positive reviews of past and current patients on your site are one of the best characteristics of successful medical websites. In addition, it greatly affects the mental image of new patients looking for a doctor for treatment.
According to a study conducted by the NRC, more than two-thirds of patients review a doctor’s reviews online, which affects their choice of doctor, as patients trust a doctor with positive reviews more than a doctor with negative thoughts.
It was also found that more than 48% of patients are willing to change their doctor because there is another with more positive reviews from patients than their doctor.
Providing more than one means of communication on the website:
This feature is the last characteristic of successful medical websites. When creating your website on the Internet, make sure to include a special icon for communication on the home page, in addition to the presence of the communication button in the Header and Footer.