At its elevation in 2016-2017, the fashion technology activity fostered thousands of protest groups and tech startups (also known as fashion tech or ‘fash tech’).
The fashion tech trend reached such hype that ‘fashion tech gurus’ began to materialize, calling the tendency“an industry of its own that one day will take over the fashion industry.”
In this writing, with the help of natural fashion and technology professionals, we answer:
Fashion. Technology – Definition
Fashion. technology is a phrase that describes ingenious technologies in material procurement and fashion strategy and their relevance in fashion manufacturing, conveyance, and retail.
In simple words, fashion. tech constructs contemporary instruments for the fashion industry to improve how we create and consume fashion.
Modern devices include AI in fashion design, 3D printers rather than sewing machines, lab-made leather options instead of animal leather, body scanners rather than measuring tape, augmented reality and VR for retail, and more.
Fashion. Technology Is Data
Back in 2010, most fashion brands existed and utilized offline.
The fashion industry was laboring to gather consumer data to downsize waste and optimize manufacturing and retail.
Nowadays, most fashion corporations combine online with offline parts.
Online data, collected by ‘cutting-edge’ algorithms, permits brands to operate the biological realm more effectively.
Fashion. Technology Is Advertising
Following the source of augmented and virtual reality, we see technological intake in media and fashion advertisements.
Nowadays, Chanel hosts tech-infused offline partakers and complements them with online occasions.
Burberry lets you test before you buy by-products on their VR and mixed-reality glasses.
More recently, Gucci is asking its customers to experience (only online, for the time being) AR-ready shops.
Technology In Fashion Design
Technology is at the core of most co-creative procedures
With the help of creative materials and modern instruments, designers create manners and pieces impossible to make with traditional tools.
Then, the emergence of artificial intelligence allows designers to mix materials, colors, and prints in ways that appeal to customers.
AI also helps inventors to figure out what buyers want long in advance.
But technology in technique helps not only designers but customers as well.
The internet and social media permit them to tell labels which items to develop, produce and sell.
Technology In Fashion Retail
Nowadays, some of the most triumphant online marketplaces, such as NET-A-PORTER and Farfetch, are at the vanguard of technological innovation.
The use of technology allows them to tap into living social networks and like-minded congregations.
For instance, ‘Stylitics,’ a fashion tech startup, permits marketplaces to track how frequently buyers wear clothing.
Another startup, ‘MinX1’ has presented the sharing and thrifting business standard to fashion.
The use of tech in fashion also observes the beginning of empowered users as startups make reasonable large data sets.
For example, ‘Stylitics’ sells granular customer data back to brands.
Similarly, ‘Shop It To Me’ uses customers’ preferences to send them custom-made sale information.
We see ‘curating algorithms’ and ‘finding platforms’ merging to create a new age of suggestion engines embedded instantly in online stores.
Fashion. Technology Is Consumer Proof
Fashion and technology have always been a great match.
For once, both industriousness is future-driven.
Then, both are very much consumer-focused.
And, when connected, the resulting yields appeal greatly to the younger component of fashion consumers.
Fashion Technology & Social Media
Another less-discussed element in fashion technology is the social media impact and how it has spread the industry-wide open.
If in history, the only way to be a portion of the industry was to know, or work with, a fashion designer on her way up.
Or live in a city such as London, New York, or Paris and operate at a fashion media publication or PR firm.
Nowadays, bloggers and SM celebrities occupy the front rows at Fashion Weeks and associate with prominent fashion brands.
Nevertheless, the investigation to give fashion $ technology a complete, all-encapsulating definition continues. All experts arrange that fashion & technology is a phrase that encapsulates the use of technology in the fashion enterprise:
“Technology could convey a unique and convenient buy experience. It could mean ways to gain customers. It could be a disbandment channel and a best practice about delivering a product. It could be structure or materials science.”
“Technology is all about utilizing scientific knowledge to decode a problem; in fashion, technology shields every imaginable tool that one could utilize: nanotechnology to enhance materials, algorithms to improve online shopping, or augmented reality to publicize and guide customers.”
“Fashion. tech is the slot where technology and fashion merge. It is the usage of modern technology to create novel manners to shop, market, educate and experience fashion.”
“Fashion tech can be a discipline that familiarizes students with how to utilize technology in fashion. But, it can also be an organization that innovates in fashion by performing in a fashion vertical.”
It is safe to say that fashion & technology is multiple things to many people.
Yet, fashion. technology will never be an endeavor replacing the existing fashion industry.
And however tricky defining the fashion technology parlance might be, there is no mistrust that it is an exciting space for years to come.
Fashion tech has the welfare of academia, entrepreneurs, investors, and most significantly, the next generations.