WhatsApp Business Malaysia has been making waves since it was released earlier this year. This app is designed for businesses to communicate with their customers more effectively. There are a number of features that make WhatsApp Business an essential tool for customer communication. In this blog post, we will discuss the most important WhatsApp Business features and how they can benefit your business!
What is WhatsApp Business?
WhatsApp Business is a messaging app designed for small businesses. It allows businesses to create a profile with information such as business hours, address, and website. Customers can then message the business through WhatsApp Business to ask questions or make appointments. WhatsApp Business also offers features such as automated messages and away messages, which can help businesses save time by responding to common customer queries automatically. In addition, WhatsApp Business allows businesses to track metrics such as messages sent, messages received, and messages read. This helps businesses to gauge the effectiveness of their customer service and make necessary improvements. Overall, WhatsApp Business is a valuable tool for small businesses that want to improve their customer service and communication.
Important Features of WhatsApp Business
There are a number of features that make WhatsApp Business an essential tool for customer communication. Let’s take a look at the most important ones:
Business Profiles
A business profile is a page on a WhatsApp Business that provides information about a company or individual. It typically includes the business name, logo, contact information, website, and other important details. Businesses use profiles to showcase their products and services, and to reach out to potential customers. Customers can use profiles to learn about businesses, and to find the information they need quickly and easily. In addition to essential contact information, business profiles often include links to the company website, blog, and even online store. This makes it easy for customers to learn more about the business, and to take action such as making a purchase. As a result, business profiles are a valuable tool for both businesses and customers alike.
Catalogs and Collections
WhatsApp Business also offers a catalog feature, which allows businesses to showcase their products and services. Catalogs are similar to business profiles, but they offer more detailed information about a company’s offerings. Customers can browse through catalogs to learn about products, and even make purchases directly from the WhatsApp chat interface. In addition, businesses can use catalogs to create collections of products, which can be shared with potential customers. This is a great way to promote new products, or to highlight items that are on sale. Overall, catalogs and collections are valuable tools for businesses that want to showcase their products and services in a more engaging way.
Quick Replies
Quick replies are a time-saving feature of WhatsApp Business that allows businesses to create and save responses to common customer queries. By creating a library of quick replies, businesses can save themselves the hassle of typing out the same message over and over again. Quick replies can be accessed by tapping the three dots in the top right-hand corner of the WhatsApp Business app, and they can be customized to include text, emoji, and even media files. Quick replies are a valuable tool for businesses that want to provide excellent customer service without spending hours each day typing out the same message.
Greeting Messages
In today’s fast-paced world, it’s easy to forget the personal touches that can make a business stand out. Greeting messages are a great way to welcome customers, and to let them know that they’re important to your business. WhatsApp Business allows businesses to create and send greeting messages automatically. This is a great way to make sure that every customer feels valued, and it only takes a few seconds to set up. Simply go to the ‘Greetings’ tab in WhatsApp Business, and select the message you want to send. You can also choose when you want the message to be sent, so it’s always timely. With greeting messages, you can give your customers a warm welcome – and show that you appreciate their business.
Automated Messages
Automated messages are a great way to keep customers updated on your business, even when you’re not available. With automated messages, businesses can set up automatic responses to common customer queries. This is a valuable tool for businesses that want to provide excellent customer service, even when they’re not available 24/seven. Automated messages can be customized to include information such as your business hours, directions to your store, or even links to your website or online store. You can also use automated messages to send promotional messages, such as discounts or sales. Automated messages are a great way to stay connected with your customers, and to ensure that they always have the latest information about your business.
Multiple Users
WhatsApp Business is designed for businesses of all sizes, and it offers a number of features that are perfect for larger businesses. One of these features is the ability to add multiple users to your account. This is a great way to ensure that customer queries are always handled in a timely manner, as there will always be someone available to respond. In addition, businesses can assign different roles to different users, so you can tailor the experience to each individual. For example, you could have a customer service representative who handles queries, and a sales representative who sends out promotional messages. With multiple users, WhatsApp Business offers a flexible solution for businesses of all sizes.
Contact Labels
Another feature that is perfect for businesses with multiple employees is contact labels. With contact labels, businesses can assign labels to different contacts, so you can quickly and easily see who is who. This is a great way to keep track of customers, and to ensure that queries are always handled by the right person. Contact labels can be assigned directly from the WhatsApp Business app, and they can be customized to include the name of the business, the employee’s role, or even a photo. With contact labels, businesses can stay organized – and provide excellent customer service.
Final Thought
WhatsApp Business is a powerful tool that can help businesses improve their customer communication. With features such as quick replies, greeting messages, and automated messages, businesses can provide an excellent customer experience – without spending hours each day typing out the same message. In addition, WhatsApp Business offers a number of features that are perfect for businesses with multiple employees, such as contact labels and the ability to add multiple users. With WhatsApp Business, businesses can improve their customer communication – and take their customer service to the next level.
This article is posted on Zippi Blog.
