Why Blogging Is Crucial for Your Local SEO Strategy

The internet is a vast, ever-changing landscape and as such it’s easy to get lost when looking for content. The best way I know how though? Blogging! Not only does this give your site freshness but also helps Google rank higher on their search engine results pages (SERPs). It’s no surprise that 46% of people read blogs more than once a day, and WordPress claims over 409 million people monthly views more than 17.8 million of their pages each month. If you want your business to be found online, you need to have a local SEO strategy. And part of that strategy should be blogging. Here are some of the main benefits of blogging for local SEO:
1. Blogging helps you rank higher in local search results.
When you blog about local topics, you’re giving Google new content to index. And the more content you have on your site, the higher you’ll rank in local search results. In fact, a recent study found that businesses that blogged weekly were 4.5 times more likely to show up in the local 3-pack than businesses that didn’t blog at all.
2. Blogging helps you stay top of mind with customers.
When you blog about local topics, you’re providing valuable information to your customers. And when they need your services, you’ll be the first business that comes to mind. In fact, a recent study found that businesses that blogged monthly were 31% more likely to receive leads from their website than businesses that didn’t blog at all.
3. Blogging builds trust and credibility with customers.
When you blog about local topics, you’re showing your customers that you know what you’re talking about. And that builds trust and credibility with them. In fact, a recent study found that businesses that blogged daily were 5 times more likely to receive positive customer feedback than businesses that didn’t blog at all.
4. Blogging Improves Rankings
One of the primary benefits of blogging for local SEO is that it can help to improve your website’s rankings in SERPs. This is because blog posts are typically more informative and engaging than other types of content, such as product pages or company profiles. As a result, they tend to receive more links from other websites, which is one of the factors that Google uses to determine a website’s rank.
5. Blogging Increase More Traffic
Blog posts also tend to generate more traffic than other types of content. This is because they are often “sticky” – people are more likely to stay on your website longer after reading a blog post than after reading a product page or company profile. As a result, you are more likely to convert leads into customers after reading a blog post than after reading any other type of content on your website.
6. Greater Brand Awareness with Blogging
Blogging can also help to increase brand awareness and credibility. By publishing high-quality blog posts on your website, you can show potential customers that you are an expert in your field and that you know what you’re talking about. This can help to persuade them to do business with you instead of your competitors.
Conclusion:
Blogging is a crucial part of any local SEO strategy. When done correctly, blogging can help you to improve your website’s rank in search engine results pages (SERPs), drive more traffic to your website, and attract new customers. If you have any SEO problem, talk to our experts @ Kinex Media Local SEO Company
Also read: https://www.zippiblog.com/what-is-seo-and-why-seo-is-important/